According to Michael Perugi, who is the Brand Manager of Premium Vehicles at DaimlerChrysler, (whom I met at the Press Show in Palm Springs, CA last month), there will be 4 trim versions of the new 300, with the top of the line, hemi-powered version being known as the 300-C. MSRP loaded is $40k. Unless there have been changes within the last month, this would explain your article. By the way, the new hemi will feature an electronic, multi-cylinder shut down system that cuts off 2 and then 4 cylinders at cruising speed, and then instantly fires them up on demand. After driving it, I can categorically state that it drives much better than the Cadillac V-8-6-4 of the early 80s! Louis M. Barrie West Hills, CA