Re: [Chrysler300] End of racing in 1957.

[Dave <dintym@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx>]

Now that is a story.  I see just how close many of came to not having a letter car beyond the "G".  It's amazing how bean counters seem to have more power than most.  I know in my industry (electric) non-utility bean counters are taking over and it's a mess.

Does the "300 Idea Film" still exist?  I'd like to see it.

Dave M.
Wallingford, CT
64-300K
64-300 Silver Ed


----- Original Message ----
From: L.Andrew Jugle <lajugle@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx>
To: Chrysler300@xxxxxxxxxxxxxxx
Sent: Monday, December 18, 2006 11:26:48 AM
Subject: [Chrysler300] End of racing in 1957.

Two reasons: The Accountants and Insurance.

At Chrysler, there was a quick realization by the bean-counters that 
the 300's being sold essentially had a $1,000 bill taped on the hood 
of every car. This was realized in about March of 1957. The 
engineers quickly had realized in 1956 that a lighter chassis was 
needed if the new NASCAR was to be won. Racing developement was 
concentrated on the Dodge D-500, 501 and 502's.(The world's fastest 
taxi cabs!) (The D-502 had a 392 Hemi with a stick, as I remember.)

Then, in 1956, the Insurance Institute noted an alarming increase in 
high speed accidents. The interstate system was in infancy and many 
new high powered cars were eating dirt. Ford marketing, via Lee 
Iaccoca, seized upon press and made a massive effort in late 56 on 
safety features, a carry over that drove 57 sales to exceed Chevy. 
Chrysler was having a helluva time with inside executive theft and 
fiscal chicanery. The "RACING BAN" was used a a scapegoat to get the 
press off the back of many mounting problems. 

The return in 1963, and the re-developement of the HEMI, was due to a 
new regime in administration, but was restricted by the fact that the 
Chief Bean-Counter, Lynn Townsend, now ran the show. The Turbine 
project, aerospace and moon missions and racing were all justified by 
image building and free advertising. Banker's hot rods became 
Imperials, and the Dodge Rebellion was in drag-racing. Plymouth 
became the "Win You Over" by racing on Sunday, buying on Monday. 
The "300 Idea Film" made in late 1961 was an effort to INTERNALLY 
convince management to keep the 300's alive---the series being 
cancelled in February of 1961 but kept alive by much internal 
finagling. The infamous Holdredge, Nebraska 300-G with 26 miles on it 
was the result of dealer Kenneth Linder buying 7 G's at the 
announcement of the series being ash-canned, I believe at the Chicago 
Auto Show. He never wanted to sell the last one and kept it in 
dealership window until late 1980s, or so.

L. Andrew Jugle, Elmhurst, IL




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