Hi Bruce and all, As a follow-up to my discourse on The Forward Look, it is obvious that italics don't show up in the group emails. Sorry for the confusion when I said that I typed it that way, but didn't look that way. Bruce, you point is a good one. They did use The Forward Look logo in ads, but not on the cars at the beginning. Maybe the slogan was a last minute decision. The 1956 cars did feature the logo all over the place, but not the '55s. Don Warnaar ----- Original Message ----- From: Bruce Paul<mailto:b_paul_ncp@xxxxxxxxx> To: Don Warnaar<mailto:300country@xxxxxxx> Sent: Tuesday, March 06, 2007 10:28 AM Subject: Re: [Chrysler300] Tulsarama "Unearthing" Auto shows Hi Don, I imagine that part of the confusion as to whether The Forward Look started in 1955 or 1956 may be related to trim on the vehicles. My brother still has a 1956 Plymouth Belvedere that has Forward Look emblems on the rear fenders, but the 1955 Plymouths did not have them. Bruce Paul Cherry Hill, NJ --- Don Warnaar <300country@xxxxxxx<mailto:300country@xxxxxxx>> wrote: > Rich and all, > > Chrysler introduced "THE FORWARD LOOK" at the time > of the introduction of the 1955 corporation line-up > in the fall of 1954. A number of magazines have > mistakenly said that it began in 1956, probably > because of the fins being added to the basic '55 > bodies. It is simply not correct. Others have said > it began with the 1957 line because of the > dramatically new styling with larger fins. Also not > so. All the print ads of the time showed the theme > "THE FORWARD LOOK" just like I've typed it, in all > caps with the word "forward" in italics. > (Suggesting forward motion?) > > Chrysler was the sponsor (the whole show, remember > when that used to be the practice?) for "Climax", a > weekly dramatic suspense show starring Mary Costa > and Bill Lundigan from October '54 through June '58. > During the '54-'55 season, "Shower of Stars", a > musical variety show would replace "Climax" once a > month. The announcer on the programs was Art > Gilmore, a CBS staff announcer. He would introduce > the program by saying, "Chrysler Corporation, > makers of Plymouth, Dodge, DeSoto, Chrysler, and the > magnificent Imperial, the cars of The Forward Look, > presents...." > > "The New Shape of Motion" line was added for the > 1956 corporate line-up. Magazine ads would feature > a display of all five cars lines shown in the same > ad. > > The individual car lines had their own advertising > themes, but all were under THE FORWARD LOOK > corporate theme. In 1955, Chrysler used "The 100 > Million Dollar Look". Dodge used "The Beautiful > Swept-Wing Dodge" in 1957-58. "Suddenly it's 1960" > was exclusively used by the 1957 Plymouth, even > though the popular press often has it being used for > all of Chrysler. > > Jeff Godshall, a stylist with Chrysler for many > years, is also an excellent writer whose articles > have appeared in Collectible Automobile, among other > publications. He always states correctly that THE > FORWARD LOOK began with the 1955 cars. > > As you can tell, this is a point of great interest > to me. > > Don Warnaar > New Jersey > > > > > ----- Original Message ----- > From: Rich Barber<mailto:c300@xxxxxxx<mailto:c300@xxxxxxx>> > To: > chrysler300@xxxxxxxxxxxxxxx<mailto:chrysler300@xxxxxxxxxxxxxxx<mailto:chrysler300@xxxxxxxxxxxxxxx%3Cmailto:chrysler300@xxxxxxxxxxxxxxx>> > > Sent: Tuesday, March 06, 2007 12:29 AM > Subject: [Chrysler300] Tulsarama "Unearthing" Auto > shows > > > Recent Activity > a.. 2New > Members<http://groups.yahoo.com/group/Chrysler300/members;_ylc=X3oDMTJmNnBtNnVlBF9TAzk3MzU5NzE0BGdycElkAzM3MzI3NDQEZ3Jwc3BJZAMxNzA2NzEzODUyBHNlYwN2dGwEc2xrA3ZtYnJzBHN0aW1lAzExNzMxNTg5OTQ<http://groups.yahoo.com/group/Chrysler300/members;_ylc=X3oDMTJmNnBtNnVlBF9TAzk3MzU5NzE0BGdycElkAzM3MzI3NDQEZ3Jwc3BJZAMxNzA2NzEzODUyBHNlYwN2dGwEc2xrA3ZtYnJzBHN0aW1lAzExNzMxNTg5OTQ>-> > Visit Your Group > <http://groups.yahoo.com/group/Chrysler300;_ylc=X3oDMTJlc3FhZGF0BF9TAzk3MzU5NzE0BGdycElkAzM3MzI3NDQEZ3Jwc3BJZAMxNzA2NzEzODUyBHNlYwN2dGwEc2xrA3ZnaHAEc3RpbWUDMTE3MzE1ODk5NA<http://groups.yahoo.com/group/Chrysler300;_ylc=X3oDMTJlc3FhZGF0BF9TAzk3MzU5NzE0BGdycElkAzM3MzI3NDQEZ3Jwc3BJZAMxNzA2NzEzODUyBHNlYwN2dGwEc2xrA3ZnaHAEc3RpbWUDMTE3MzE1ODk5NA>--> > SPONSORED LINKS > a.. 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