At some time in the past, this ad appeared and included some interpretation of a 300G 2DHT Data Plate: https://www.usedcarspot.net/d/1961-chrysler-300g-2-door-sport-hard-top-national-award-winner-specta/kkedrtadstkddztqddka or: http://tinyurl.com/lvvr9ss
Picking out and parsing the posted list from the ad shows this:
TRIM PLATE also referred to as DATA Plate
REGION #73= San Francisco
Dealer Code #: 09291= Reno, NVBerrmann & Wilson, Inc.
Body Type: 842= 2 Door Hardtop
Color: WW1= Alaskan White
Trim: 883= Beige Leather
A/C: 1= Air Conditioning & includes Heater
Radio: 8= Golden Touch Tuner incl. Rear Seat Speaker
Tinted Glass: 1= All Windows
Tires: 96= Bluestreak Nylon WSW 8.00 X 15 (5)
Axle Ratio: 2= 3.23
Power Equipment: 3= Seat
Defogger: 9 = Rear Window
Differential: 9 = Sure Grip
Vent System: 7 = Closed Crankcase
Instrument Panel: 1 = Safety Padded
Shipped Date: February 24th, 1961 MSRP of 1961 300G 2/Door Sport Hard Top: $5413.00MSRP of Convertible: $5843.00
Optional Equipment Offered in 1961 for 300G
383 = Remote Control LH outside Mirror = $18
293 = Power Front Seats = $101.90
422 = Golden Tone Radio = $99.80
427 = Golden Tone Radio with Rear Speaker = $117.10
423 = Golden Touch Tune Radio = $124.10
428 = Golden Touch Tune Radio with rear Speaker = $141.40
429 = Rear Shelf Radio Speaker = $17.30
441 = Solex Tinted Glass (all windows) = $43.10
306 = Acc Grp. Golden Touch Tune Radio W/rear Speaker / Heater/ Rear window Defogger/ Power Antenna & Grp A= $302.55
301 = Acc Grp A .. Door edg...
Another posting has the list below-referenced to a Sales Code list and is consistent with the list above—but more complete. I recently purchased a similar 1962-65 “Production Option Code Book”, published by Galen Govier and I’m guessing the posting below came from a similar Govier publication. http://www.forwardlook.net/forums/forums/thread-view.asp?tid=17607 The posting also has similar lists for ALL 1955-1961 Chryslers! Check it out. Correlation to letter codes on a Data Plate/Fender Tag are not shown. Not all equipment on or in a car is shown on these plates. The Club service of interpreting the original IBM build card tells much more and a Track Sheet tends to tell all. All owners should check behind the rear-seat back for a Track Sheet which has all elements of the car shown.
1961 300G
Engine Start No.............N/A
Serial Start No............ N/A
$5,413 HT Coupe
$5,843 Convertible
Options & Accessories
311 = Air Conditioning, Unit W/Heater = $510.40
313 = Air Conditioning. Ordered with Accessory Grp # 306 = $408.50
324 = Power Operated Radio Antenna = $25.90
617 = Permanent Antifreeze = $5.90
387 = Crankcase Vent System ( required on CALI Cars ) = $5.20
339 = Rear Window Defogger (HT only) = $20.85
298 = Vacuum Door Locks = $36.60
379 = Sure Grip Differential = $51.70
315 = Custom Conditionaire Heater = $101.90
383 = Remote Control LH outside Mirror = $18
293 = Power Front Seats = $101.90
422 = Golden Tone Radio = $99.80
427 = Golden Tone Radio with Rear Speaker = $117.10
423 = Golden Touch Tune Radio = $124.10
428 = Golden Touch Tune Radio with rear Speaker = $141.40
429 = Rear Shelf Radio Speaker = $17.30
441 = Solex Tinted Glass (all windows) = $43.10
306 = Acc Grp. Golden Touch Tune Radio W/rear Speaker / Heater/ Rear widow Defogger/ Power Antenna & Grp A= $302.55
301 = Acc Grp A .. Door edge Protectors, Rear licence plate frame & Vanity Mirror = $10.50
Paint Codes.............. Ditzler Combination
BB-1 = Formal Black .................. 9000
PP-1 = Mardi Gras Red ...................... 71203
RR-1 = Cinnamon ....................... 71140
WW-1 = Alaskan White ..................... 8218
888 = Special order Upholstery
999 = Special Order Paint
For the data plate in question, the numbers on line 4 and under the letters on line 3 tie together with the numbers generally being the last digit of a Sales/Option Code.
A reasonable interpretation would be:
Under SO = 0315 = Part of scheduling system—in date format = March 15, 1961—the approximate date of assembly (Beware the ides of March)
Under NUMBER = 1179: the first digit 1 = Assembly Line 1 (?); the 179 indicates this is the 179th car to be assembled on this assembly line on the SO date.
Under BDY = 842 = Chrysler 300 2DHT
Under TRM = 833 = Tan leather seating
Under PNT = PP1 = Mardi Gras Red. The same letter twice indicates the roof and lower body color are the same-as does the digit 1. A two-tone car would have different letters and a 2 after the letters.
Speculation:
The 1’s under letters N & V Could correspond to Solex tinted glass-all windows and A/C & heater. Taken in option-code order, the N1 would be A/C and V1 would be tinted glass. Tinted glass in all windows is often required for A/C cars.
The 3 under the T could stand for power seat, Remote-control rear-view mirror or Golden Touch-Tune radio.
The second list suggests the 4 under the P could be a power antenna.
N1: 311 = Air Conditioning, Unit W/Heater
P4: 324 = Power Operated Radio Antenna
T3?: 293 = Power Front Seats
T3?: 383 = Remote Control LH outside Mirror
T3?: 423 = Golden Touch Tune Radio
V1: 441 = Solex Tinted Glass (all windows)
This can’t be a new question so I’ll bet others can clarify or correct.
Rich Barber
Brentwood CA (Glorious Spring Day)
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