No more "DODGE" perhaps?

["Gary H." <62to65mopar@xxxxxxxxxxx>]

I don't know if this corporate marketing move would make our 1962-1965 Dodges more collectable. Who knows. Anyway, I have not read about this in a Mopar-focused magazine or Web site, but “Hot Rod” magazine reports that the Dodge brand may vanish.
 
“According to Wards Auto, the Dodge brand might be on the ropes—possibly disappearing after 2016. With product replacements and production sourcing coming to a head in ’16, preliminary reports show a significant reduction in Dodge’s portfolio, leading to speculation that it’s headed to the auto-brand graveyard. After next year there will be no midsize Dodge offerings, and Ram trucks has already been splintered off. Fiat-Chrysler is also saying other Dodge segments will migrate to Chrysler, with most all of the shuffling and new or replacement products in showrooms by 2016. It’s obvious that redundancy within corporations continues to be in the sights of planners and bean counters, as the global picture looms larger. Still, Dodge has always been a significant player and would seem to have more relevance than, say, Plymouth or Pontiac, which lost all brand identity two decades ago. With such a rich legacy in hot rodding, we’d sure hate to see it join the ranks of Studebaker and Hudson.”
http://blogs.hotrod.com/is-dodge-on-the-ropes-61331.html

Thanks,
Gary H.



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