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Re: Chrysler Sales... Lower than GM...Always was, Always will be

From: Richard Whelan
Date: January 24, 2002


I have to disagree about the comment that Chrysler advertising always sucked. I remember the "Suddenly its 1960" campaign for the 57 Plymouth and although it confuses Ebay sellers to no end it was powerful and extremely effective in 57. Also you must not remember the " Rapid Transit System" and The Dodge Girl and all the other great Musclecar advertising. Many Mopar items from this era bring astronomical prices when they become available. You can't generalize. How about Ricardo Montalban selling Cordobas and fine "corinthian" leather. Or last but not least, good old Lee Iacocca pitching the lowley "K" car and minivans that saved the company?


Last changed: July 19, 2018