Re: IML: Stripper Imperials?

[RandalPark@xxxxxxx]

The people that I know who purchased a highly optioned 1960 Custom did so because they decided that the Crown seemed a bit "garrish" to them. They picked the Custom because they liked it, not because they were foolish.

Paul W.

  In an email dated 12/8/2005 8:51:55 am GMT Daylight time, ChiPieAlandPaula@xxxxxxx writes:

>Hello All,
> What is up with this thread regarding The ?Imperial Custom? Before you 
>assume that the Custom was a blank pallette offered to allow you to custom tailor 
>you vehicle, let's look at it's competitors.. In the late 50's & early 60's, C 
>( I do not want to mention the standard of the world ), offered three seperate 
>model ranges. The lowest was designed to allow the B crowd ( as in, wouldn't 
>you really rather have a ) to step up to this prestige make. Also the L crowd 
>had a three tier model structure, mainly to compete with the C crowd.
> So, if Chrysler wanted to make the Imperial a true competitor in this 
>market, logically, they to needed a three tier model lineup.
> The problem was that when you custom ordered a Custom, you wound up so close 
>to a Crown in price that it was really foolish not to get the Crown. From 
>personal experience, I can categorically say that the interiors of a Custom were 
>not as nice as a New Yorker.
> ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Allan from Billings, Montana
>


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