I'd like to add a little to the discussion of Imperial vis-a-vis Chrysler. In
1983, I had the pleasure of having lunch with the Vice President of Product
Planning for Chrysler Corporation at the Highland Park headquarters. As those
of you who have been around the hobby for a long time will know, the WPC Club
scooped the world with the first color photo of the 1981 Imperial. In my far
ranging discussion of many topics, I asked why the name Imperial was brought
back to life. The name Imperial was used because the result of Chrysler's
research meant the Corporation could get an additional $2000 for the car.
Be thankful, Imperialists, that names do mean a lot...
Sherwood Kahlenberg
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