Re: IML: Re 69 Imperial badging

["Bill Watson" <wwatson5@xxxxxxxxx>]

The pentastar was placed on the curbside of the car, or the side opposite
the driver.   On our North American vehicles that means the right side, but
on LHD vehicles built in Great Britain, Australia and South Africa, that
means the left side.   And Rootes/Chrysler U.K. placed the pentastar on the
right side on LHD vehicles shipped to North America.   Rootes and Simca
started using the pentastar in 1967.

The pentastar meant Chrysler all over the world,. for cars, trucks, outboard
engines, marin & industrial engines, boats, air conditioning units,.heating
& cooling systems, transmissions, electronics, chemicals, tanks, missiles,
financing - everything that Chrysler was marketing.

Bill
Vancouver, BC





----- Original Message ----- 
From: "Christopher H" <imperial67@xxxxxxxxxxxxx>
To: "IML (main)" <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Thursday, November 17, 2005 9:05 PM
Subject: Re: IML: Re 69 Imperial badging


All Chrysler Corporation products from early in the 1963 model year to a few
days into the 1972 model year wore the Pentastar on the lower right front
fender, behind the wheel arch. It¹s the corporate symbol, and it appeared on
every Dodge, Plymouth, Chrysler and Imperial from those years.

It should only be on the right side, not the left.

Chris in LA
67 Crown
78 NYB Salon


On 11/17/05 7:45 PM, Frederick Joslin at fljoslin@xxxxxxxx wrote:

> Part of the reason that I initially asked about the emblems on the fenders
is
> that my 1969 LeBaron 2 door has the eagle emblem and immediately below
that
> the "Imperial" script and then about 12" below that there is a chrysler
> pentastar emblem about 3/4" in diameter. The chrysler emblem seems very
> "un-Imperial".
>



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