Re: IML: New Imperial Opinions

[Christopher H <imperial67@xxxxxxxxxxxxx>]

Title: Re: IML: New Imperial Opinions

Brilliant observation, Mark. I, too, would love to hear such a commitment (heck, from any manufacturer these days, even RR or MB, but especially from Chrysler)! You are spot-on in knowing that everything today needs a “business case” to exist, and that no one seems to do something purely because it’s the right way and they know it in their hearts and souls.

Now, I wonder how many people at Chrysler felt that way when our Imperials were made? Or was it just, well, marketing? (One would have to think a number of people working at Chrysler actually did embody “extra care in engineering” or there wouldn’t have been so many firsts for Chrysler in the 50s and 60s. Wonder when they last earned a meaningful patent?) Hard to imagine nowadays with everything outsourced to suppliers.

Thank you, Mark, for sharing your insight! I believe there is a market for your talent!  :)

Chris in LA


On 5/23/06 9:01 PM, Mark McDonald at tomswift@xxxxxxxxxxxxx wrote:

> I wish I could read an article about the new Imperial in which someone-- anyone-- at Chrysler is quoted as saying "We believe we have the capability of making one of the best luxury cars in the world and we intend to do so."   
>
> Instead, you hear "We believe there is a market for a luxury car and we intend to exploit it any way we can."