IML: '75 Imperial and '76 New Yorker Brougham; was New Imperial Opinions Labor of Love?

[Elijah Scott <imperial1971@xxxxxxxxx>]

randalpark@xxxxxxx wrote:

Interestingly, I think that I read that the 1975 Imperial production was between 8,000 and 9,000 cars, while the nearly identical car for '77 with NYB badging sold over 56,000. I hate to even think it, but maybe the Imperial name really was the problem?????

Total  Imperial production for the 1975 model year was 8,830.  The  factory base price for a '75 Imperial four door hardtop was $9,046.
  
  Total New Yorker Brougham production for the 1976 model year was  33,732.  The factory base price for a '76 New Yorker Brougham four  door hardtop was $6,732.
  
  My intuitive guess is that the $2,314 price difference--25% LESS than  the Imperial of the previous year--was likely the big motivator.   Since the '76
 New Yorker Brougham looks almost identical to a '75  Imperial, I bet many folks thought it was a groovy deal to get the  top-of-the-line car for a couple of grand less than it was the year  before.  ;o)
  
  So I don't think it was necessarily the name, but more the sticker price.
  
  Thanks,
  
  Elijah

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