RE: IML: 2010 Imperial - Maybe NOT Imperial?

["Joe McGuire" <fanbladeus@xxxxxxxxxx>]

Maybe its because I saw this car in person at the Detroit auto show, but I
really like it.  The only thing that needs re-design is the rear end.  They
should take some styling cues from the '56 Imperial and I think they'd
really have something.  Oooh and could you imagine a flitesweep deck lid
instead of that chunky lid?  

I know, it looks too much like the 300... but I don't think there is
anything wrong with that.  Its bigger and more luxurious, just as an
Imperial should be.

Overall I can't wait for it to hit the streets.  I would buy one just for
the slick interior and headlights.

--Joe

-----Original Message-----
From: mailing-list-owner@xxxxxxxxxxxxxxxx
[mailto:mailing-list-owner@xxxxxxxxxxxxxxxx] On Behalf Of Kenyon Wills
Sent: Monday, April 23, 2007 2:08 AM
To: IML
Subject: IML: 2010 Imperial - Maybe NOT Imperial?

Blessing or curse?

Allpar reports the following:
http://allpar.com/cars/ly/imperial.html


If we don't see another Imperial for awhile that might
be OK?  Be careful what you ask for.

I had a pair of 20-something drug dealers with crooked
caps with $ signs on top offer me "5 G's" for my 73
Imperial in stopped traffic with a big smile.  

http://imperialclub.com/Yr/1973/Wills/index.htm

They knew what an Imperial is, knew that a new one was
coming, and the beat-up minivan that they were driving
hardly distinguished them as car-lovers, but maybe the
300C was in the shop that day?  

That's one end of the current 300 demographic here
near Oakland.  Seems that the new Imperial would be an
obvious move for the distinguished pimp on the rise? 
The top end of the food chain is suffering along with
Cadillac SUV's at the moment.  Alfred Sloan's plan for
stratified brands and aspiration to move upmarket is
apparently alive and well.

Since I'm not certain what Imperial Margarine would
look like on 26" rims, I told them that I'd be happy
to accept their money as a down payment, but that the
car was $20k.  They agreed that it was rare and fine
but were short at just that moment so we parted ways
with a wave and a nod of the bling ball-caps.

Kenyon Wills
 
 





















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