Re: IML: Is it a Old Man's car or Prestiage driving?

["Hugh, 58 Imperial" <imperial58@xxxxxxxxxxx>]

The Imperial was always a car for the upper echelon.  It's very rare to meet 
anyone who says they actually owned one.  They were cars for bankers and 
doctors.  Because of their high initial cost, I'm quite sure they always 
skewed towards the older, wealthier demographic.  The 300 was once called 
the banker's rocket or something like that, wasn't it?  It was sold as a 
thrill car for the wealthy set.  No one ever said that about the Imperial. 
They were a different kind of halo car.  To be aspired to but only 
attainable by the few.  As "youth" culture became the predominant force, 
those dang baby boomers wouldn't be seen dead in some old fuddy duddy 
albatross, their "betters" had driven.

Hugh


----- Original Message ----- 
From: <mamrom@xxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Thursday, November 15, 2007 5:59 AM
Subject: IML: Is it a Old Man's car or Prestiage driving?


> My Question: When, exactly, did Cadillacs, Lincolns and our beloved 
> IMPERIALS go from being a prestige car to an "old people" car, at least in 
> the eyes of reviewers. Surely the prestigious people that bought them as 
> late as 1974 could not all have reached old age by 1987!?! I cannot 
> believe fuel economy is the cause either, after all the 1980s Broughams 
> can get 20 mpg on the highway, not too shabby for the 1980s! When did 
> successful people switch from Cadillacs to BMWs and Lexuses, and what was 
> it that did it? Because surely a successful 40 year old in 1975 would buy 
> a CaddyImperial or Lincoln , not a BMW. What made him decide that by age 
> 50 Caddies/Imperials were too "old man?"
>
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