Re: IML: Advertising material question

[aeyn <mr85000@xxxxxxxxx>]

Tony,
  With the letter, you should also have the story of your
Imperial posted WITH photos.

Æyn & Patrick


--- Elijah Scott <imperial1971@xxxxxxxxx> wrote:

> ----- Original Message ----
> From: Tony Carter <thunder65@xxxxxxxxxxxxxxx>
>  the letter starts: Dear Mr. Cook, it then 
> goes on about the enclosed prospectus on the Imperial of 1962,
> etc, etc, and how 
> it documents the specific examples and features of the new
> model 
> Imperial.
> 
> Further down in the body of the letter it states 
> that Chrysler wishes to provide a 1962 Imperial for the said
> Mr. Cook, to keep 
> the car for as long as he likes to evaluate and drive it, and
> to prove to 
> himself how America's most carefully built car 'excels in
> luxuriousness, 
> performance and sheer driveability'. 
> 
> 
> At the bottom it says that, "in a few days an 
> Imperial representative will call on him to determine when it
> will be most 
> convenient to deliver a new Imperial to his home or office".
> "There's no 
> obligation, of course".
> 
> It then says "I wish you an exciting (and 
> revealing) drive.
> 
> 
> At the bottom it says,     
> Cordially, C.E.Briggs and is signed in pale blue ink. ( the
> signature is hand 
> written with a fountain pen, not printed, obviously by the Vice
> President of the 
> Chrysler Corporation himself ).
> 
> 
> Is this rare ? has anyone ever seen a similar 
> letter ? who were they mainly sent to ? was this common
> practise by Chrysler. 
> The paper is a parchment with a water mark but it is illegible,
> anyone know 
> anything about this ?
> 
> 
> 
>
-----------------------------------------------------------------------------------------------
> 
> Tony -- this letter was a part of the Imperial advertising
> campaign for 1962.  See
> http://www.imperialclub.com/Yr/1962/Ads/index.htm to get the
> full picture of this advertising campaign, which was targeted
> to "Leading Doctors," "Eminent Attorneys," "Top Banking
> Executives," and other such folks.  Each advertisement includes
> an offer to test drive a new Imperial.  The letter you have is
> an example of a personalized follow-up for this campaign.''
> 
> If you're willing, it would be fantastic to have a scan of this
> letter to ad to the club's website!  It would fit right in with
> all of the advertisements for 1962.
> 
> Thanks!
> 
> Elijah
>  
> 
> 
>  
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