Hugh wrote:
> Sir, if you believe that DCA is capable of marketing yet another brand
>when it is doing such a poor job with its remaining lines, having allowed
>Plymouth to wither on the vine, then you must be one of the most optimistic
>people on this planet.
Remember, Acura, Lexus and Infiniti required completely new dealer networks
to seperate them from the lesser lines. Selling the Imperial alongside
"regular" Chryslers would be a problem, particularly if it's a basically
similar car like my 80s to the Cordoba and the 90s to the Fifth Avenue. DC
isn't going to be launching a new dealer network any time soon.
Rob
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