Marketing an Imperial

["Woolf,Richard" <richard.woolf@xxxxxxxxxxxx>]

-----Original Message-----
From: Hugh & Therese [mailto:hugtrees@xxxxxxxx]
Sent: Friday, January 23, 2004 12:54 PM
To: mailing-list@xxxxxxxxxxxxxxxx
Subject: IML: Marketing an Imperial

Rich wrote:

                                           KEY WORD                             

Because "IMPERIAL" name stands above the rest, and ifChrysler marketed the car properly it would be a great success.

 

I reply:

 

Sir, if you believe that DCA is capable of marketing yet another brand when it is doing such a poor job with its remaining lines, having allowed Plymouth to wither on the vine, then you must be one of the most optimistic people on this planet.

 

Hugh