Re: [FWDLK] Sad, sad, day...

[Eugene Calderaro <carnut31@HOTMAIL.COM>]

I am disappointed with DC. The Plymouth was a car with an interesting
history. Now, my friends, it is lost. Coincedence: The Plymouth and DeSoto
were both introduced in 1928. By the way, where can I find the member
directory?
Regards,
Eugene Calderaro


>From: Dave Stragand <dave.stragand@KETCHUM.COM>
>Reply-To: Dave Stragand <dave.stragand@KETCHUM.COM>
>To: L-FORWARDLOOK@LISTS.PSU.EDU
>Subject: [FWDLK] Sad, sad, day...
>Date: Thu, 4 Nov 1999 16:40:58 -0500
>
>View http://www.ForwardLook.Net/ for my thoughts...  The Plymouth Joins
>the DeSoto.  At least she's in good company.
>
>-Dave
>
>PS- I finally updated the member directory.
>
>
>Thursday November 4 12:42 AM ET
>
>  DaimlerChrysler To Phase Out Plymouth
>
>  AUBURN HILLS, Mich. (Reuters) - DaimlerChrysler AG (NYSE:DAJ - news) as
>expected Wednesday said it is eliminating
>  its 71-year-old Plymouth brand at the end of the 2001 model year to
>focus more on its growing Chrysler nameplate.
>
>  The world' No. 5 automaker said it will discontinue the Plymouth Neon
>and Breeze cars and the Prowler roadster, and shift the
>  Voyager and Grand Voyager minivans to the Chrysler brand.
>
>  The company said the more upscale Chrysler brand has better potential
>for worldwide growth.
>
>  ``This was an emotional decision because Plymouth will always be an
>important part of our heritage,'' said James Holden,
>  president of the company's North American unit, in a statement. ``As
>the marketplace changes, we continue to see a shift to
>  brands with a stronger image, like Chrysler.''
>
>  The entry-level Plymouth's sales have been lackluster in recent years
>as its products became too similar to others within the
>  former Chrysler Corp.
>
>  Retail production of the Breeze will be stopped at the end of this year
>as the car is replaced by a Chrysler Cirrus LXi, an entry
>  level version of the Chrysler Cirrus. The Breeze is Plymouth's version
>of the Cirrus and Dodge Stratus small sedans.
>
>  Chrysler plans to expand its minivan line-up in mid-December to include
>a renamed Chrysler Voyager and Grand Voyager.
>  The Dodge version of the Neon, which is nearly identical to the
>Plymouth Neon will be retained.
>
>  The Prowler is a two-seater styled like a 1930's hot rod. The former
>Chrysler started mass production of the Prowler in the
>  middle of 1997. DaimlerChrysler spokeswoman Kathryn Blackwell said the
>car was always intended to be a limited production
>  vehicle. The company has sold 1,850 Prowlers this year.
>
>  Introduced as an economy model in 1928, Plymouth helped Chrysler
>survive the Great Depression. The brand had its best sales
>  year in 1973, when it reached 766,442 units, boosted largely by the
>Duster Coupe. Plymouth sales so far this year were
>  235,252, down 9 percent.
>
>  Speculation about Plymouth's future has surfaced periodically for the
>last two years as the automaker cut back on its product
>  offerings. The elimination of Plymouth comes two years after the former
>Chrysler announced it would kill off the 10-year-old
>  Eagle brand, which had been aimed at younger, import-minded buyers.
>
>  Analysts said Chrysler would have phased out Plymouth even if it hadn't
>merged with Germany's Daimler-Benz last November
>  to form DaimlerChrysler.
>
>  Earlier Stories
>
>       Chrysler To End Plymouth Brand (November 3)
>

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