Ross Roy Company also made film for dealers comparing '57 Chryslers and GM
products. If you haven't seen it, it's available in VHS format at
http://www.carsandstripes.com/mopar.asp. The video also includes about 1.5
hours of '55-61 MoPar TV commercials. Great tape!
Jan Nowak
'57 Plymouth Fury
'57 DeSoto Diplomat
'60 DeSoto Adventurer
At 07.58 PM 12/5/99 -0600, Terry & Andree Hoeman wrote:
>Ross Roy was the advertising agency for Chrysler for many years and produced
>these books among other items. There are generally regular sized pages
>available also with additional details. You won't find better data than
>that presented in these books. Supplemental pages in the rear are often
>found and compare the cars feature by feature to their competition. Get
>them when you can if at all possible!
>
>I have pages from a 1930 or so one and various other full booklets up to the
>late 60s and love them all!
>
>
>-----Original Message-----
>From: richard main <shelldrakelimited@EARTHLINK.NET>
>To: L-FORWARDLOOK@lists1.cac.psu.edu <L-FORWARDLOOK@lists1.cac.psu.edu>
>Date: Sunday, December 05, 1999 12:58 PM
>Subject: Re: [FWDLK] Ross Roy Data Book
>
>
>>It's a confidential book of new car features and specifications for new-car
>>salesmen that were prepared by Ross-Roy Corporation for Chrysler on each
>>brand and year, e.g., '55 Plym, ''56 Plym. Very detailed, meticulous, and
>>comprehensive. The 55-56 Plymouth ones were in little pocket-sized
>>three-ring binders and update leaves were published periodically. The
>>dealers were supposed to destroy the books at the end of the model year
>>year. Very rare, each typically goes for $150+. I would like to find the
>>one for the '60 Desoto. I have the ones for the '55 and '56 Plymouths.
>>
>>Richard
>>twenty-two 55-56 Plymouths
>>one '60 Desoto Adventurer
>>
>>
>>
>>>HI, What exactly is Ross Roy Data Book. Is it a dealer item or an
>>>aftermarket book. Just courious. Jim
>>>57-8 Plymouths
>>>34 Dodge Trucks
>>>97 Ram 2500 ( Needed something to haul my Plymouths home)
>>
>
|
|
Back to the Home of the Forward Look Network