Your right Greg.
Fallon http://www.fallon.com/ worked on the ad that Nordstrom's marketing
department accepted and funded.
We won't confuse the responsibilities or scruples of ad agencies and
marketing
departments with those of Blake Nordstrom.
This may be an embarrassment to Blake Nordstrom at this moment but Fallon
will
not suffer from this.
We understand that Fallon must have thought "oh that really made people
made"
translation "we really got there attention"
Public attention is the benchmark of an ad campaign's efficacy.
If ever Fallon is contacted by a growing company that wants shock value, you
can
be sure that this idea will come back out of the closet. Can't you just see
the
ad man pitching to the new marketing rep "We really stirred them up with
this
little number"
////
I had never heard of Fallon .... and now? I've been to their webpage.
Warren
-----Original Message-----
From: PowerFlite@xxxxxxx [mailto:PowerFlite@xxxxxxx]
Sent: Friday, January 07, 2000 4:50 AM
To: L-FORWARDLOOK@xxxxxxxxxxxxx
Subject: Re: [FWDLK] [Fwd: Nordstrom.com]
FL Folks -
It's good to feel that Nordstrom won't do it again because "it's the
agency's
fault." However, I've spent my career in advertising and the fact is that
ad
agencies don't destroy cars or do anything else that costs money without the
approval of their clients -- including putting the message on the air even
once. Now perhaps Blake Nordstrom isn't involved in the day-to-day
relationship with his ad agency, but his ad manager and his marketing
director both are. And even if the commercial somehow got filmed without
him
knowing about the car's destruction, if his last name means what I think it
does I can almost guarantee you that he had to approve putting it on the
air.
Apparently he wasn't "taken aback" enough to tell Pat Fallon no. Don't let
your new buddy Blake off too easily.
Greg Robertson
'55 Plymouth Savoy
PowerFlite@xxxxxxx
Phil Patterson wrote:
_______
Well, that is a pleasant surprise. I can imagine the feeling of concern, if
Mr
Nordstrom actually is a vintage automobile fan, that ran through him. Looks
like
the Fallon McGelliot ad agency are the idiots ultimately responsible for
this
goof up. Glad to hear they did pull the advertisement anyway. Hopefully that
ad
agency full of buffoons won't get no more clients. Somehow I think most
companys
don't like alienating their customers, and it looks like Nordstrom shoes
doesn't
like the idea either. Thanks for sharing this.
Phil Patterson
Debora Hardwick wrote:
> Hi Guys (and gals),
>
> Thought you might like to see the response I received from Nordstom's
> today.
>
> Freddie
>
> ------------------------------------------------------------------------
>
> Subject: Nordstrom.com
> Date: Thu, 6 Jan 2000 17:34:24 -0700
> From: "Nordstrom, Blake" <blake@xxxxxxxxxxxxx>
> To: "'58fury@xxxxxxxxxxxxx'" <58fury@xxxxxxxxxxxxx>
>
> Dear Mr. Hardwick:
>
> I was just sent the email message you forwarded to our company, and though
> you said you didn't want a response, I feel strongly that I do so. First
of
> all, I've never sent a generic form letter and I respond personally to
every
> customer. My email address is blake@xxxxxxxxxxxxx and my direct line is
> (206) 373-4030, I would be happy to discuss this with you at any time.
> Though the damage has been done, I want you to know that I concur with
your
> observations of this particular ad. As someone that has enjoyed
rebuilding
> and maintianing classic automobiles, I, too was taken aback by our
> advertising agency, Fallon McElligott, message that destroyed a 1957
> Cadillac. We have pulled the ad, but unfortunately we have alienated
> customers such as yourself. I do value very much your goodwill and
> patronage and would love the opportunity to try and regain your trust in
our
> company.
>
> Blake Nordstrom
</XMP>
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