A Ross Roy data book is a publication produced by the Ross Roy advertising
agency for an automaker, usually a division of Chrysler Corporation such as
DeSoto.
These are fascinating reading; filled with specifications, dimensions,
features, options, and comparisons with rival brands. Everything a salesman
needed to convince a prospect that his brand was the better buy.
Beware! Ross Roy data books, at least those that I have seen, are
sectional. Each section being a chapter that the dealer would receive from
headquarters. The dealer may or may not have kept his data book complete.
Check to see if the information you want is acutally inside.
Dave Duricy
desotoland.com
duricy.com
At 08:45 PM 11/19/03 -0800, phoenix61 wrote:
>All
>This is probably a question that has been answered before and I could
>probably find the answers in the archive but I would like to hear the
>current version. What/who is a Ross Roy databook? If one were to pick
>one up for their model year would it be jam packed with valuable
>information? What should one pay for such a tome?
>This is where I am going with this. One of our list members (Mike) has
>one for sale up on that auction site (e-something ;-) ) and being the
>sucker for all things 61 Phoenix, I am phishing before I bid.
>By the way, anybody found the plastic visor bracket for my convertible
>yet? Going on 7 years since I been looking for one.
>Thanks for letting me bend your ears, looking --> forward..........to
>your responses
>Doug
>61 Phoenix vert
>61 Phoenix 2dr HDTP
>
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