I reckon most of the Forward Look Discussion List readers already knew this
good stuff, but I did not. This is posted from the server of the Chrysler
300 Club, International server and these posts are archived at the Forward
Look server. The knowledge and dedication of those participating in these
venues is awesome.
Thanks to all for the historical perspective.
Automobile advertising has come a long way from "Somewhere West of
Laramie..." and "Plymouth's the one for '41".
Rich Barber
Brentwood, CA
1955 Chrysler C-300 (Generic Forward Look and Specific 100 Million Dollar
Look)
-----Original Message-----
From: Chrysler300@xxxxxxxxxxxxxxx [mailto:Chrysler300@xxxxxxxxxxxxxxx] On
Behalf Of Don Warnaar
Sent: Tuesday, March 06, 2007 7:45 AM
To: Bruce Paul
Cc: Chrysler300 Group
Subject: Re: [Chrysler300] Forward Look Follow-Up
Hi Bruce and all,
As a follow-up to my discourse on The Forward Look, it is obvious that
italics don't show up in the group emails. Sorry for the confusion when I
said that I typed it that way, but didn't look that way.
Bruce, you point is a good one. They did use The Forward Look logo in ads,
but not on the cars at the beginning. Maybe the slogan was a last minute
decision. The 1956 cars did feature the logo all over the place, but not
the '55s.
Don Warnaar
----- Original Message -----
From: Bruce Paul<mailto:b_paul_ncp@xxxxxxxxx>
To: Don Warnaar<mailto:300country@xxxxxxx>
Sent: Tuesday, March 06, 2007 10:28 AM
Subject: Re: [Chrysler300] Tulsarama "Unearthing" Auto shows
Hi Don,
I imagine that part of the confusion as to whether The
Forward Look started in 1955 or 1956 may be related to
trim on the vehicles. My brother still has a 1956
Plymouth Belvedere that has Forward Look emblems on
the rear fenders, but the 1955 Plymouths did not have
them.
Bruce Paul
Cherry Hill, NJ
--- Don Warnaar <300country@xxxxxxx<mailto:300country@xxxxxxx>> wrote:
> Rich and all,
>
> Chrysler introduced "THE FORWARD LOOK" at the time
> of the introduction of the 1955 corporation line-up
> in the fall of 1954. A number of magazines have
> mistakenly said that it began in 1956, probably
> because of the fins being added to the basic '55
> bodies. It is simply not correct. Others have said
> it began with the 1957 line because of the
> dramatically new styling with larger fins. Also not
> so. All the print ads of the time showed the theme
> "THE FORWARD LOOK" just like I've typed it, in all
> caps with the word "forward" in italics.
> (Suggesting forward motion?)
>
> Chrysler was the sponsor (the whole show, remember
> when that used to be the practice?) for "Climax", a
> weekly dramatic suspense show starring Mary Costa
> and Bill Lundigan from October '54 through June '58.
> During the '54-'55 season, "Shower of Stars", a
> musical variety show would replace "Climax" once a
> month. The announcer on the programs was Art
> Gilmore, a CBS staff announcer. He would introduce
> the program by saying, "Chrysler Corporation,
> makers of Plymouth, Dodge, DeSoto, Chrysler, and the
> magnificent Imperial, the cars of The Forward Look,
> presents...."
>
> "The New Shape of Motion" line was added for the
> 1956 corporate line-up. Magazine ads would feature
> a display of all five cars lines shown in the same
> ad.
>
> The individual car lines had their own advertising
> themes, but all were under THE FORWARD LOOK
> corporate theme. In 1955, Chrysler used "The 100
> Million Dollar Look". Dodge used "The Beautiful
> Swept-Wing Dodge" in 1957-58. "Suddenly it's 1960"
> was exclusively used by the 1957 Plymouth, even
> though the popular press often has it being used for
> all of Chrysler.
>
> Jeff Godshall, a stylist with Chrysler for many
> years, is also an excellent writer whose articles
> have appeared in Collectible Automobile, among other
> publications. He always states correctly that THE
> FORWARD LOOK began with the 1955 cars.
>
> As you can tell, this is a point of great interest
> to me.
>
> Don Warnaar
> New Jersey
>
>
>
>
> ----- Original Message -----
> From: Rich Barber<mailto:c300@xxxxxxx<mailto:c300@xxxxxxx>>
> To:
>
chrysler300@xxxxxxxxxxxxxxx<mailto:chrysler300@xxxxxxxxxxxxxxx<mailto:chrysl
er300@xxxxxxxxxxxxxxx%3Cmailto:chrysler300@xxxxxxxxxxxxxxx>>
>
> Sent: Tuesday, March 06, 2007 12:29 AM
> Subject: [Chrysler300] Tulsarama "Unearthing" Auto
> shows
>
>
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