Thanks Roger. There was extreme evidence in 1979 when Plymouth had just two
models: Horizon and Aspen.
-----Original Message-----
From: Forward Look Mopar Discussion List
[mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of Jan & Roger van Hoy
Sent: Wednesday, May 16, 2007 12:29 AM
To: L-FORWARDLOOK@xxxxxxxxxxxxx
Subject: Re: [FWDLK] FW: [FWDLK] CHRYSLER: an American company
Go back even farther, to 1960... [not the "suddenly it's 1960 in 1957, but
the real 1960]...
For about the same dough, you could have a Dodge Dart instead of a Plymouth.
Not only did you get a more impressive badge, but the Dart was... less
overstyled... than the Plymouth.
Dodge sales went up, Plymouth sales went down, except for 185,000 Valiants
which gave the marque a brief reprieve. But the era of the "low-priced
three" was over.
--Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66
Plymouth, '41 Dodge
----- Original Message -----
From: "Rich Lee" <Exner60@xxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Tuesday, May 15, 2007 8:16 PM
Subject: [FWDLK] FW: [FWDLK] CHRYSLER: an American company
> Pre-Daimler Chrysler killed Plymouth. In 1998, it had Neon, Breeze, and
> Voyager. This, in and of itself, hardly competed against Ford division or
> Chevrolet. When Chrysler Corporation abandoned the luxury field (killing
> Imperial), it competed against itself. Plymouth was supposed to go
> against
> Chevrolet and Ford; Dodge was supposed to go against Pontiac; and Chrysler
> was supposed to go against Mercury, Oldsmobile, and Buick.
>
> The problem was Dodge. It was better suited to compete against Chevrolet
> and Ford division because it had trucks! That left Plymouth competing
> against Chevrolet's Geo subdivision and the Korean imports.
>
> -----Original Message-----
> From: Forward Look Mopar Discussion List
> [mailto:L-FORWARDLOOK@xxxxxxxxxxxxx] On Behalf Of eastern sierra Adj
> Services
> Sent: Tuesday, May 15, 2007 12:17 PM
> To: L-FORWARDLOOK@xxxxxxxxxxxxx
> Subject: Re: [FWDLK] CHRYSLER: an American company
>
>
> So, I'm willing to concede that Z. was probably not a wife-beater, but
> he WAS the personification of the death of Plymouth (which COULD have
> been Chrysler's Family-Transportation (now: "Green") division.
>
> But, Deader knows and cares nothing about entry-level cars, or
>
>
> Neil Vedder
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