Re: [FWDLK] Plymouth rises again !???!

[Jan & Roger van Hoy <vanhilla@xxxxxxxxxxxx>]

Interesting article, a bit negative, by "Bob Sheaves, 30 year veteran of the 
auto industry."

He says he wishes a Plymouth like the old Plymouth division would come back, 
but it probably won't.  Also that it would cost $500K for the name and $8 
billion for three line product development.

No one ever called me an expert [!], but if DC could re-badge Dodge 
Sprinters and Neons it seems like they could put a Plymouth badge on their 
new entry-level car.

Also, since they kept the copyrights on their old names [eg Lancer, 
Challenger, Charger] wouldn't they have kept Plymouth?

--Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66 
Plymouth, '41 Dodge


----- Original Message ----- 
From: <cpollock@xxxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Friday, June 22, 2007 5:44 AM
Subject: Re: [FWDLK] Plymouth rises again !???!


> Funny you should mention this.
> Allpar has an interview on it that you will find very interesting.
> They actually discuss this very thing:
> http://www.allpar.com/corporate/cerberus/sheaves.html
>
> Enjoy!
> Charles.
>
> ---- Jan & Roger van Hoy <vanhilla@xxxxxxxxxxxx> wrote:
> > Just an idle thought, with all the Plymouth publicity recently, and the 
> > sale of Chrysler, is it time for the Plymouth name to be resurrected?
> >
> > It's been mentioned on several lists that Chrysler is lacking an entry 
> > level car since the demise of the Neon...
> >
> > Is a NEW PLYMOUTH in YOUR future?
> >
> > What does our marketing list member think?
> >
> > --Roger van Hoy, Washougal, WA, '55 DeSoto, '58 DeSoto, '56 Plymouth, '66 
> > Plymouth, '41 Dodge
> >
> > *************************************************************
> >
> > To unsubscribe or set your subscription options, please go to
> > http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1
>
> *************************************************************
>
> To unsubscribe or set your subscription options, please go to
> http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1

*************************************************************

To unsubscribe or set your subscription options, please go to
http://lists.psu.edu/cgi-bin/wa?SUBED1=l-forwardlook&A=1