A lot has been said in the last few weeks about the adoption of the
pentastar. I have not read all of the communications but last week at our
meeting at the Chrysler Tech Center Mr. Stanley, the person most
responsible for the creation of the pentastar was present. His
presence, as a retiree of L & M, was to commemorate
the reintroduction of its use as our corporate symbol. It is safe to
say that it was chosen for "researched universal acceptance and
geometry." It was introduced in the fall of 1962 and as soon as the
Stamping Division could incorporate the two small holes in each
car line's right front fender, a gold cast pentastar was plant
installed. This was approximately January 2.1963. Model year cars made earlier
did not have the pentastar, my original and still owned 1963 Plymouth as an
example. At car shows, self proclaimed experts like to tell me I am missing
the badge to which I have to explain.
Somewhere I have Mr. Stanley's personal story of the
development. I obtained it from his daughter whom I worked
with in Chrysler's international business operations. I recall later
ad copy drawing on connections with the divisions or other facets that fit the
number 5 but it was indeed a symbol and shape reason originally. A
really class symbol I must
say.
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Can anyone explain the rather odd application of this
pentastar to only ONE side of the car ????
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