Re: [FWDLK] DPCD and the Pentastar

[Brent Burger <cgico@xxxxxxxxxxx>]

  To be visible at curbside.

==========================================


On Apr 22, 2013, at 10:29 PM, Dave Homstad wrote:

> One question: why is the Pantastar only used on the RH front fender?
> 
> Dave Homstad
> 56 Dodge D500
> 
> 
> On Mon, Apr 22, 2013 at 1:52 PM, Eastern Sierra Adjustment Svc wrote:
> 
>> Ask & ye shall receive...
>> 
>> This is from Pg-2-of-2 of Ward's Quarterly (large hardcover: 13x10.5"
>> 'magazine', of Winter 1965; Vol1 #1), which deals entirely
>> with Chrysler Corporation, entitled: Why Chrysler Changed Its
>> Corporate Identity".
>> 
>> This issue is a must-have for any serious corporate researcher's
>> library.
>> 
>> Neil Vedder
>> 
>> 
>> 
>> On 4/22/2013 8:18 AM, Ray Jones wrote:
>>> FOUND ON A GUIDE LENS SITE
>>> 
>>> *
>>> DPCD and the Pentastar *
>>> 
>>> <https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know/Pentastar%20small.jpg?attredirects=0>
>>>  The letters in Chrysler’s intertwined DPCD logo, adopted in the 1930s,
>>> originally stood for Dodge-Plymouth-Chrysler-DeSoto, but when DeSoto was
>>> dropped (in 1961) the second D was left without a raison d’tre.  Some
>>> apologists, either in or out of the Corporation (this has never been
>>> established), suggested that the second D now stood for Dodge trucks, which
>>> was a convenient thing to say except that trucks had been part of the
>>> lineup all along, so if it were true there should have been three Ds to
>>> start with.
>>> 
>>> 
>>> 
>>> Chrysler never offered an official explanation, nor did it say why a letter
>>> wasn’t added for Imperial when it became a separate make in 1955. The
>>> issue was mooted in 1962, when the famous Pentastar was introduced, though
>>> the old logo remained on lenses until at least 1965.  The new logo is
>>> usually accompanied by the letters CC, which obviously stand for Chrysler
>>> Corporation.
>>> 
>>> * *
>>> 
>>> *To the best of our knowledge, no one has ever explained, or even asked,
>>> what the the five points of the Pentastar mean.  Perhaps they stand for the
>>> four surviving brands (Plymouth, Dodge, Chrysler, and Imperial) plus Dodge
>>> trucks (now Ram), which can be included because there are no messy initials
>>> to worry about.  But today the lineup is down to three (Dodge, Chrysler and
>>> Jeep) plus trucks, so there are now at least one, or perhaps two, extra
>>> points on the star, depending on who’s counting.
>>> *
>>> 
>>> https://sites.google.com/site/guidetotaillightcodes/Home/did-you-know
>>> 
>>> If the link doesn't come thru, Google Guide lens codes
>>> \
>>> Ray
>>> 
>> 
>> 
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 -> ...and with every Amazon purchase by clicking here: <-