Re: [Chrysler300] New Hemi C 300

["Thomas Miller" <tfm@xxxx>]

Okay gang, figure it out. The "C" stands for CONCEPT.

As far as history goes, I see plenty of it at:

http://www.chrysler.com/design/vehicle_design/history/eras/ . 

Oh, and what about clubs? Try

http://www.chrysler.com/design/vehicle_design/car_clubs/ 

where you'll see the 300 Club Intl. mentioned by name.

And, as far as the dealers go, well lots of them are just that. 
Dealers. Over the years, I found that some are into cars, and some
might just as well be selling tractors. I remember very proudly
displaying my 300C on the showroom floor of a local Chrysler dealership
soon after I purchased it. The General Manager of the dealership is a
good friend of mine and knows the heritage of the lettercars. His Sales
Manager at the time thought my car was really neat, was glad to have it
on the floor next to a '99, but didn't understand the whole letter thing
and referred to it as a '57 300M. <grin>

Best Regards,

Thomas F. Miller

tfm@xxxx
pageTFM@xxxx / text paging
614.975.4164 / voice
707.667.2601 / eFax

300C, 300M 

>>> <fastedgie@xxxx> 4/29/2003 12:14:47 AM >>>

Why is the new Chrysler a 300 Hemi C?????
What has the C got to do with the current name. 
The letter 'C' in 1957 had a special designation earned as a
performance vehicle in a series of Letter cars. These special letter
cars became sought after collectibles because of their special impact on
the history automobile and in particular to the making of a great
company, Chrysler Corporation.
But what the hell has the C got to do with the 2005 model year? 
Especially when the 'C' follows the 'M' car a mass produced non
collector car?? 
It's obvious the current marketers at DCX are right out of touch with
reality. They want to capitalize on the marketing value of the Letter
Cars, but they fail to see the need to protect the real letter cars from
the rank and file. 
The current management should take a lesson from Chrysler management of
the 50's and early 60's. They too saw the value of capitalizing on the
Chrysler 300 name. But they protected the letter cars by dropping the
letters on the mass produced 300's of that time period. Even Iacocca
saw they importance of the special status of the Letter cars by
designating the 79 Chrysler 300 as a letterless car., not withstanding
what he did to the Charger name. ( Charger 2.2, what a laugh on Dodge's
history) 
The current 300 M should never have been a letter car, it's way too
late to fix it. But to go from the 'M' to a 'C' is absolutely senseless
and without any marketing advantage. And in common English, it's
confusing and alphebetically incorrect. 
In the future when a 300 Club Member is called upon to explain the
special significance of the Letter Cars, he will indeed, have to explain
the meaning of stupidity. The unfortunate thing is there is no law
against it. 

Ed Del Grande 

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