Re: [Chrysler300] Re: Pentastar

["Don Warnaar" <300country@xxxxxxx>]

Keith,

By the time the Pentastar was introduced in 1963, DeSoto has been out of production for a couple of model years.  It would have been a logical explanation if introduced when DeSoto was still around.  Of course, they were still in the Forward Look years then, even though the Forward Look logo wasn't emphasized toward the end of the fin era.

Always interesting to note that logos continue being used on various parts long after a new logo is introduced.  One very visible location is on the glass.  The Forward Look still appeared on the glass for some time.  The Pentastar was on the glass long after the ill-fated Daimler era began.  Notice that the Pentastar corporate symbol was dropped immediately after the Daimler takeover.  They certainly couldn't have that compete with their coveted three-pointed star.  That was one thing Cerberus did right (not much else); they brought back the Pentastar.

Don Warnaar
New Jersey



  ----- Original Message ----- 
  From: Keith Boonstra<mailto:kboonstra@xxxxxxxxxxxx> 
  To: lettercars@xxxxxxx<mailto:lettercars@xxxxxxx> 
  Cc: brtcpapfs@xxxxxxxxxxx<mailto:brtcpapfs@xxxxxxxxxxx> ; Chrysler300@xxxxxxxxxxxxxxx<mailto:Chrysler300@xxxxxxxxxxxxxxx> 
  Sent: Sunday, July 18, 2010 4:49 PM
  Subject: Re: [Chrysler300] Re: Pentastar


    
  My recollection is that it stood for the five different models - 
  Plymouth, Dodge, DeSoto, Chrysler, and Imperial. But maybe that was 
  just an explanation made up at the time to satiate the inquisitive.

  Keith Boonstra

  lettercars@xxxxxxx<mailto:lettercars@xxxxxxx> wrote:
  > 
  >
  > All:
  > According to the Hi Performance Mopar article referenced a couple days 
  > ago
  > ( _http://www.moparts.org/Tech/tech/pentastar.html_<http://www.moparts.org/Tech/tech/pentastar.html_>
  > (http://www.moparts.org/Tech/tech/pentastar.html<http://www.moparts.org/Tech/tech/pentastar.html>) ) interview with the 
  > pentastar originator,
  > Robert Stanley, quotes him "....absolutely no rationale for the five 
  > points".
  > After that design was selected, they just called it a "pentastar" because
  > Chrysler wanted some kind of a name for it. Pentastars were put only on
  > the right front because they would be seen by more people 
  > there----including
  > sidewalk traffic.
  > Quite an interesting article, although a bit on the long side.
  > At any rate, the pentastar signifies nothing except the Chrysler
  > Corporation.
  > 300ly, Gil Cunningham
  >
  >
  > In a message dated 7/17/2010 2:51:53 P.M. Eastern Daylight Time,
  > brtcpapfs@xxxxxxxxxxx<mailto:brtcpapfs%40comcast.net> <mailto:brtcpapfs%40comcast.net> writes:
  >
  > Your posts on the pentastar (representing Chrysler's 5 year warranty) is
  > timely. I recall getting the newsletter / magazine from the other Chrysler
  > 300 club this week. It had an interesting article about when the
  > pentastar
  > was first used and where to mount it on various Chrysler products in case
  > customers who bought cars before the initial installation date (early
  > 1963's
  > for example) could get a free add on from the factory if the dealer placed
  > just one bulk order for all the extra pentastars they expected to need.
  >
  > Sincerely,
  >
  > Bradley R Teets
  > Post Office Box 510610
  > Punta Gorda, FL 33951
  >
  > [Non-text portions of this message have been removed]
  >
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