Re: [Chrysler300] Re: Pentastar

[mjraguse@xxxxxxx]

The attached bulletin states that effective approximately Feb 5, 1963  
manufacturing started to incorporate the new Pentastar Corporate badge onto the  
Rt front fender of all production vehicles.  This bulletin provides  
guidance for dealers in responding to customer requests for retroactive  
provision.  I hope this helps identify in some way the effective  date. 
 
On another subject I worked with Pentastar's creator Mr. Stanley's daughter 
 and she provided me with some of his notes. Clearly the badge was artistic 
in  nature competing with numerous other symbols. It's 5 sided image had 
absolutely  nothing to do with divisions, car brands or any other 
segmentation.  I do  recall though that in later ads or commentaries it was suggested  
to be tied to automotive, space, airtemp, boats- motors and recreation  and 
chemicals like Cycleweld.  But at its inception, it was selected  for its 
image.   My 2 cents..
 
Marv Raguse   
 
 
 
 
 


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