RE: [Chrysler300] Thursday night car show

["Rich Barber" <c300@xxxxxxx>]

David:

 

Great ?.  

 

My thoughts are that Chrysler liked the idea of having a halo car to draw
buyers into the showrooms because it worked.  This worked especially well in
1955-56 when the 300's were winning NASCAR races.  Eventually, the positive
effect of having a luxury performance car diminished and Chrysler figured
out that they could sell a heck of a lot more high-performance Plymouths and
Dodges than Chryslers.  High insurance surcharges also did a job on mega
motors.  

 

The performance concept always needed individuals and teams to push the idea
past the bean counters that would resist production of cars that did not
make good margin or lost money.  Bob Rodger and the Ramchargers come to
mind.  It's all about making money and making cars.  Creating and
maintaining the brand is difficult and richly rewarding.  The 300 brand is
STILL selling cars and the concept of high-performance luxury cars is back,
if only for high-rollers.  It took the foreign car manufacturers to get
high-performance luxury cars back in the Chrysler and Cadillac showrooms.
It's been a long time since I've seen a hot-rod Lincoln.  And, guess
what-people come in to showrooms to look at the 392 Hemi engine in a
Chrysler 300 SRT-8, go into sticker shock and drive off in a less expensive
300-the equivalent of the '50's & '60'sWindsors, Newports, Saratogas and New
Yorkers.  The concept and the brand still works 57 years later.  

 

Viva, tres cientos.  Viva, Chrysler.

 

Rich Barber (just celebrated the 57th birthday of our '55 C-300-born March
12, left the nursery March 17th.-should been green?)

 

  _____  

From: Chrysler300@xxxxxxxxxxxxxxx [mailto:Chrysler300@xxxxxxxxxxxxxxx] On
Behalf Of David
Sent: Friday, March 23, 2012 5:56 AM
To: A. Lance Espinosa
Cc: Chrysler300@xxxxxxxxxxxxxxx
Subject: Re: [Chrysler300] Thursday night car show

 

  

Funny as I was just looking at a friend's '62 Chevy Impala SS 409 4 speed
last night. Looked up the production numbers for kicks and got to thinking
how Mother Mopar was so "comfortable" making far lower production halo and
performance vehicles back in the 1950s and 1960s.

Curious if any 300 members know why Chrysler was willing/able to make so
many low production vehicles then vs. Ford or GM? Different metrics? A
higher level of customer focus? Other?

David A. Morrison

Sent via mobile

On Mar 23, 2012, at 8:47 AM, "A. Lance Espinosa" <flmopar63@xxxxxxxxx
<mailto:flmopar63%40yahoo.com> > wrote:

> I run a car show every Thursday night. Last night I was telling some of
the guys about my new 300s.
> One of them is a Chevy guy. And called my 64 300K a K car !
> I was not happy.
> So, I plaid it cool and asked him how many of his super rare Chevys they
made. [20,000.]
> Then I told him how many 62H htps were made and K convs. That was a
shocker for him.
> 
> Got the last of the brake parts I needed for the K. So I should have it
yard driving soon ! Got to clean out the gas tank, ick.
> They cant clean them out for you any more. Too bad !
> 
> 

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