Re: D*O*D*G*E Period correct lettering

[Bill Watson <wwatson6@xxxxxxx>]

Elwood Engle succeeded Virgil Exner as head of Chrysler styling in October, 
1961, two months after the 1962 Dodge Polara and the Fratzog went into 
production.  The emblem was designed by a couple of Dodge stylists who chose 
the word "Fratzog" as they could then trademark the design and name.  There 
is no German in the name - "drei" is German for three and "punkte" is 
points.

The 1962 Dodge Polara had the Fratzog on the hood, rear quater panels, 
trunk, and instrument panel.   The lower-priced Darts also had the Fratzog 
on the instrument panel and on some series embossed on the door panel trim. 
Canadian-built 1962 Plymouths and Dodge Darts used Dart interiors so they 
also had the Fratzog on the instrument panel and door panels.

The Fratzog was used in Dodge advertising with the introduction of the Dodge 
Custom 880, which also used it on the trunk lid.   In 1963 the Fratzog 
became the Dodge emblem for all models.

Bill
Vancouver, BC


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