Nitrogenated Gasoline

[Herb <zephyr9900@xxxxxxxxxxx>]

Here's an excerpt of an article I found with Shell telling the purposes
behind the change/addition of nitrogen.


The Houston division of Royal Dutch Shell says that nitrogen enhances
cleaning elements in Shell gasoline's partly by making them more stable at
the higher temperatures at which modern engines tend to operate, so the
additive can work more effectively in current engines that use technology
like fuel injection. 

The Shell Nitrogen Enriched Gasoline's, formulated to dissolve carbon
deposits that can foul up the workings of a car engine, will be spotlighted
in ads under Shell's "Passionate Experts" campaign, which launched in 2007. 

The effort will comprise television, radio, and Internet advertising, as
well as point-of-purchase activity. For the latter, Shell stations will have
pump toppers, pole signs, building signs, column banners and consumer
brochures. 

Karen Wildman, Shell U.S. Brand and communications manager, says Shell had
considered euphemisms for the fuels, but settled on "Nitrogen Enriched"
because it was clear, and focus groups preferred the straightforward
language rather than terms that were perceived as more "gimmicky." 

The effort comprises three TV spots launching his week on channels like
MSNBC, Oxygen, USA, A&E, Discovery Channel, ESPN, Speed and Golf Channel.
One of the spots, featuring the "Passionate Experts"--a trio of
absent-minded scientists--takes viewers into a vehicle's engine. 

Another spot shows drivers of high-performance vehicles giving each other
the "V" sign that they use Shell V-Power fuels. In the third spot, which
will focus on NASCAR media, the Passionate Experts race against driver Kevin
Harvick to see who can fill up faster with Nitrogen Enriched Gasoline's. The
campaign will also link to other Shell promotions such as the new Shell
Saver Card. 

Wildman says this is the best time to talk to consumers about the value of
its detergent gasoline's because they are holding onto their vehicles longer
 "We believe now is the best time to educate consumers because they are
looking at making that choice; they are apt to buy generic brands because it
s cheaper. But we are trying to educate them that, yes, you can put in
lower-quality fuel, but what is it doing to your engine?" 
David Portalatin, director of industry analysis for NPD Group's automotive
aftermarket practice in Houston, says that vehicle durability may
counterbalance a consumer compulsion to go cheap on gasoline. "People know
in these times they need to make their vehicles last as long as possible and
work as efficiently as possible, and that is across all demographics." He
says. NPD's own monthly consumer-behavior research suggests that for 70% of
consumers, price plays the top role in gasoline purchase decision, but that
18% say product performance was the reason for their purchase. 

He says that in any case, the economy is not so much changing how vast
numbers of people buy gasoline, but rather emphasizing the differences that
already exist. "Consumers divide themselves into two groups: a low-price
group that is only interested in finding inexpensive gasoline, and people
who are looking for something that works better," he says. He says that when
NPD asked consumers to identify which behavior categorized them best, 39%
said they identified with purchasing the least expensive gasoline available,
while 43% said they are described by the statement "I purchase the product
that will make my car perform the best."
         
 Herb 
 
1956 Plymouth Belvedere 361
1959 Coronet 326 Poly
1963 Fury 2D/HT 6.1
1963 Sport Fury Convertible 361
1970 Challenger RT 440
1999 Durango SLT 5.9
2006 300-C Heritage 5.7
2008 SRT-8 Magnum 6.1
St. Louis, MO.
 
http://1962to1965mopar.ornocar.com/mmo42009.html
  
 
 
 
[Non-text portions of this message have been removed]


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