Re: IML: An old question - reviving the Imperial

["jsadowski" <jsadowski@xxxxxxx>]

I disagree with this. Those that buy foreign luxury cars don't usually 
consider the American cars anyway. I feel there are 2 separate markets. An 
Imperial would compete against the American luxury makes.
John
----- Original Message ----- 
From: "Hugh & Therese" <hugtrees@xxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Tuesday, March 01, 2005 10:53 AM
Subject: IML: An old question - reviving the Imperial


Dennis asked:

DO YOU THINK THEY WILL BRING BACK THE IMPERIAL NAME???

In a word, no.  Mercedes does not need any more rivals.  The Chrysler is 
stealing from Ford and Chevy.  Toyota and Honda are unaffected by its 
success.  The 300 appeals to folks who want to buy an American car.  The 
market for large American luxury cars is limited.  At this level, folks are 
very name conscious.  If you want to thumb your nose at the Jones, would 
having an Imperial have the same snob value as a Lexus, or a BMW, or a 
Mercedes?

The way that DCA is going, the German content of all its cars is increasing. 
I recently saw an advert for the Chrysler Crossfire that actually called it 
flat out a German product.  The Pacifica, a fine vehicle, has a lot of 
German content, too.  Any new Imperial would be almost a rebadged Mercedes 
anyway, and I wonder if we purists would like that?  You think DCA is not 
capable of that?  Count the doors on the new so called Charger and sit still 
awhile.

Me, I like the fact that the Imperial is gone.  I don't want to see Imperial 
SUVs and pick up trucks.  That's how they sell Cadillac's these days.

Hugh 




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