RE: IML: An old question - reviving the Imperial

[JosephStil@xxxxxxx]

Mornin' all:

Isn't DC the company that builds the Maybach?

Wouldn't it be righteous if DC built the 21st Century Imperial with styling cues from her storied past, throw in all the state of the art performance & safety mechanicals and engineering excellence DC is known for, AND build in quality & craftsmanship such that the Imperial is marketed somewhere FAR south of the Maybach price (but with luxury appointments similar to Maybach) but priced either right at or just above the 300C (price differentiation significant enough to help prevent cannibalising sales from the 300C since performance will be the same)?

I am not talking about a $90,000 extended-wheel-base Passat that Volkswagen is trying to pass of as the "Phaeton."  Sidebar:  I guess VW has forgotten what a phaeton automobile really is....I am talking about a 1st class automobile differentiated from its stable mates in styling, performance, build-quality, and price.

And unless DC really messed with styling or put the price in the stratosphere, I would be the first in Dallas to sign up for one.

Does anyone on the list have any contacts in the Design Department at DC?  Maybe one could put a bug in their ear....

Imperially dreaming in Allen, Texas.

In a message dated 3/1/2005 9:05:27 PM Eastern Standard Time, "Rob McCall" <Rob_Mopar@xxxxxxxxxxx> writes:

>The Crossfire has German DNA. ?It is a rebodied CLK. ?The original Crossfire
>concept had a slightly shorter wheelbase and a supercharged 2.7L Chrysler
>V6. ?I'm not a fan of the coupe version, but the convertible isn't bad
>looking. ?I do like the style of the frontal area.
>
>
>
>Will a new Imperial come out? ?I've wondered this myself. ?I agree that I
>can't see it as a new division of DC, but I do see it being possible in a
>similar vein to the '81-83 era. ?However, I don't see it as a sporty coupe.
>I see it as a long wheelbase 300C. ?They already have a longer wheelbase
>300C as a prototype. ?The rear doors are longer, and the extra wheelbase is
>in the rear seat area. ?It is intended to target the limo market. ?I could
>easily see this longer body being badged Imperial. ?Trade in the 300C's egg
>crate grill for a waterfall, and a couple other minor styling changes and I
>can see it happen. ?And in my opinion, I don't think it would be a bad use
>of the name.
>
>
>
>Rob McCall
>
>'67 LeBaron
>
>
>
>-----Original Message-----
>From: mailing-list-owner@xxxxxxxxxxxxxxxx
>[mailto:mailing-list-owner@xxxxxxxxxxxxxxxx] On Behalf Of Hugh & Therese
>Sent: Tuesday, March 01, 2005 12:54 PM
>To: mailing-list@xxxxxxxxxxxxxxxx
>Subject: IML: An old question - reviving the Imperial
>
>
>
>Dennis asked:
>
>
>
>DO YOU THINK THEY WILL BRING BACK THE IMPERIAL NAME???
>
>
>
>In a word, no. ?Mercedes does not need any more rivals. ?The Chrysler is
>stealing from Ford and Chevy. ?Toyota and Honda are unaffected by its
>success. ?The 300 appeals to folks who want to buy an American car. ?The
>market for large American luxury cars is limited. ?At this level, folks are
>very name conscious. ?If you want to thumb your nose at the Jones, would
>having an Imperial have the same snob value as a Lexus, or a BMW, or a
>Mercedes?
>
>
>
>The way that DCA is going, the German content of all its cars is increasing.
>I recently saw an advert for the Chrysler Crossfire that actually called it
>flat out a German product. ?The Pacifica, a fine vehicle, has a lot of
>German content, too. ?Any new Imperial would be almost a rebadged Mercedes
>anyway, and I wonder if we purists would like that? ?You think DCA is not
>capable of that? ?Count the doors on the new so called Charger and sit still
>awhile.
>
>
>
>Me, I like the fact that the Imperial is gone. ?I don't want to see Imperial
>SUVs and pick up trucks. ?That's how they sell Cadillac's these days.
>
>
>
>Hugh
>
>


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