Re: IML: reviving the Imperial ---> Why?

["Bill Watson" <wwatson5@xxxxxxxxx>]

>
> 6.  Vee already haff a top of zee line car.  Eet ees called zee Maybach.
>

To put things in proper perspective, and put statements such as the one
above in their proper place, it should be pointed out that the bottom line
Maybach sells for L180,000 in Great Britain.

Which is $344,300 in American funds.

Do you honestly believe DC in Stuttgart would view an $80,000 Imperial as a
threat to the $344,300 Maybach?  Do you believe an $80,000 Imperial would be
considered a top of the line DC vehicle?  Chrysler, yes, but
DaimlerChrysler?  Personally I do not see anything Chrysler markets as being
a threat to anything Mercedes-Benz markets.  Nor do I believe Mercedes-Benz
views Chrysler as a threat to their market share.   And M-B is having a
tough time of it in the upper market segments right now, too.

As to a new Imperial, I am not holding my breath.   That is a pretty tough
market - just ask Cadillac and Lincoln.  Chrysler really needs to strengthen
their market share below the 300-Magnum-Charger segment as that is where the
sales volume is.  And that is where Chrysler can get the sales to put them
back in the #3 spot in U.S. car market

Bill
Vancouver, BC




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