Re: IML: Of 57s and such

[RandalPark@xxxxxxx]

Frankly, nothing built in 1957 was particularly great, quality wise. I believe that Chrysler suffered mostly due to new customers being stung by their new buying experience. They wouldn't have really gotten a "better" car from Ford or GM, but they expected to get a better car from Chrysler based on its previous reputation for quality and engineering. 

I remember the owner of a '57 Crown telling my dad that the only thing that hadn't gone wrong with the car was that the roof hadn't leaked. He felt that was because he just hadn't noticed it yet. As we know, the headliners in our cars did usually become water stained, so I am sure that he got his wish. 

Paul

In an email dated 4/4/2005 6:38:53 pm GMT Daylight time, "Hugh & Therese" <hugtrees@xxxxxxxx> writes:

>As I have read it, the 57s were a victim of their unexpected popularity. 
>The new designs were a delightful break with the cars of the early and mid 
>50s, and they were a smash. ?It's also an old saying in the car business 
>that you should never buy a car in its first model year. ?They have not yet 
>worked out all the bugs. ?Exner's cars, across the product range were a real 
>breakthrough. ?The pressure on him was so great that he had a heart attack. 
>Because model changes are planned well in advance, I think someone else can 
>take the credit for the 59, which does not, to my eye, have Exner's stamp on 
>it.
>
>When a car company has a hit on its hands and it has not planned for its 
>runaway success, it has two options. ?It can maintain the original 
>production quota and let the demand build up or it can accelerate production 
>and let quality suffer in order to cash in. ?Chrysler Corp took the latter 
>option. ?They outsourced production in a very hurried fashion and skimped on 
>quality workmanship in the body and paint shops. ?Reports from the time 
>suggest that cars were coming off the line and rusting as they waited to be 
>shipped out to dealerships.
>
>This led to the cars gaining a terrible reputation for unreliability and 
>shoddy workmanship. ?Consumer questionnaires revealed that many people, who 
>had purchased their first ever Chrysler product in 1957, said it would also 
>be their last. ?Chrysler felt it had fixed the problems by 1958 but, by 
>then, it was too late. ?The marketing department went into high gear. ?I 
>doubt any year of Imperial has quite the number and variety of different 
>adverts than 1958.
>
>Pretty soon the advertising slogan became the rather defensive, "The most 
>carefully built cars in America," or words to that effect. ?Someone had to 
>take the fall, of course, and that was Exner. ?He lost his position as a 
>vice president and was then replaced altogether. ?His successor, also a 
>disappointed man from Ford, was given his marching orders: ?The cars were to 
>look as different as possible from Exner's and also be a lot more 
>conservative, since the nation's taste for yards of chrome and big fins had 
>long since passed.
>
>You have to look at these cars as products of their era. ?There was major 
>steel strike in 57/58 as well. ?The past can rarely be undone. ?The 57 
>Imperials were a stunning breakthrough and command a higher value today over 
>those that both preceded and followed them. ?The 57 Chevrolet was considered 
>a dog in its day, a hasty cut and paste job instead of the planned total 
>replacement. ?Its sales were dismal compared to 55 and 56. ?Who's sorry now?
>
>Hugh
>58 Imperial 
>
>
>
>
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