Re: IML: In defense of "customs"
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Re: IML: In defense of "customs"




I called Lowell, praying that he'd have a 57-59 in his
yard with a crank in it so that I could send you a
picture, but he agrees that no cranks were offered
till 1967.

wrong I
personally saw a crank on an Imperial that was a 57, 58,or 59 pretty sure it was a 57 - I will actually talk to my ex about this as well to narrow down the date - they guy who has this car in upper wisconsin - said it was the lower end model - he thought it was actually special ordered so that the cheapskate who drove it got a better deal - hard to say - how ever you know the rings that are around the tail light??? well this one had just one half of one - rather then a complete circle - If I took a photo of this at all its a bad photo - but I will put my mind to it and try to member more about the guy/ location.......I might be in that area thi sweekend - if I am I will try to see If he is still there.



the in defense of customs/ crowns ect.......... this is all the marketing dept. ploy to upsell a car - same car just cuter bells and whistles so that it now become a deluxe car - to me a leather interior is much nicer then a cloth one - but the fabric is neater in another way.......and I would pay extra for leather and see that as a huge plus - the extra chrome - no


to use another analogy women's purses - do they really need the Dolce Gabbana at 2300? nope it does the same job as the 300 dollar coach purse or the 225 dooney and burke purse - would this woman even think about the cheapo nine west purse for 30 bucks - nope - because somewhere along the way many many marketing and sales people have convinced her that the more deluxe snob appeal handbag is better. and that is what the true difference is in my mind w/ the custom. crown ect - just a way to up-sell the customer



On Aug 10, 2005, at 1:35 PM, Kenyon Wills wrote:

OK.

Tell ya what:  I'll retract the word "stripper" and I
do apologize if it offends, and no, I didn't stop to
consider that your car has a feminine name when I
chose that word.

What I don't see, Hugh, is a better definition of what
a custom is in your letter.  OK.  Fine.

I'm not writing this to push your button, but if
you're going to disagree with a definition, the least
you could do is offer a correction/corroboration for
your position after pointing out something that you
consider inaccurate, right?  I try to, anyway.

SO:
Chrysler, it seems to me, would have had reason to
have created three model lines, however closely
related, so as to differentiate different price
points/choices/trim & accessory levels.

If a Custom has the same stuff that a Crown or LeBaron
did (besides the rear glass), why bother with the
model names at all?  Riddle me that, Batman.

If there are three models, that are somehow sold as
being in order of good-better-best, then based on my
experience in our free-market system, one of the three
different models has to be the "base" or "least fully
optioned" or something akin to a upper car but without
the options (or "stripped of options" or "stripper",
an industry term that is relative to other similar
models, implying lower profit due to lower markup),
right?  That's what I was getting at.


Last but not least: 1967 saw MANUAL cranks on the vent windows on some "base" model Imperials, and I'm talking about the general run of cars here, not just the incredibly lovely 1957-59's.

I called Lowell, praying that he'd have a 57-59 in his
yard with a crank in it so that I could send you a
picture, but he agrees that no cranks were offered
till 1967.


-Kenyon Wills instigator of the great window crank debate of '05












--- Hugh & Therese <hugtrees@xxxxxxxx> wrote:


Kenyon wrote:

Customs were stipper cars that had most extra-cost
things deleted.  There are cars running around with
manual windows and no AC and so forth, which
generally
are the base models.  Most dealers would not order
something like this for stock on their lot, so those
cars are the mark of someone that wanted the image
but
was VERY cost conscious - to the point of waiting
for
a car to be built to their specification to save
money
in many cases.

With all due respect, I could not disagree more.

My base model has everything a LeBaron has,
including front and rear air.
It is hardly a "stripper."  The idea of a stripper
Imperial is oxymoronic.
The company would have frowned at the concept of its
ultimate "desire"
vehicle being built in this way.  The original owner
of my car hated
leather, as well he might in Texas.  I heard this
from his niece.  He had
issues trying to get a Cadillac without leather plus
the Mopar dealership in
the small town, Seguin, supplied him with other
vehicles for his several
businesses plus a truck to pull his Tennessee
"Walking Horses."  To avoid
leather, he purchased the base model.  Otherwise it
is one of the most
loaded 58s ever made.  Cost was not the issue at
all.

I have heard about manual windows but not during the
57 / 58 / 59 era.  I'd
be very interested to know who might have one or
have seen one.

Hugh




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