From: "anthony romano" <mamrom@xxxxxxx> Subject: IML: Imperial- Under achiever Two things that come to mind when you talk about the Chrysler Imperial. One is that it always finish in Show (3rd place) for you non- horse fans and it never had a distinguish style of it's own. Let's face it- the Imperial adopted a lot of style from Caddy and Lincoln over the years and even today the concept car of 2007 looks like a baby Rolls. In my Opinion, in which I'm entitled to- is that The Imperial never held onto to a look of it's own that you knew it was an Imperial. Point in case, I went to a strangers home with my '91 Imperial and He said; "Nice car- "What is it a Lincoln"? So my question is out there for comments- Will the Chrysler Imperial be noted in History as an underachiever because of what I've mentioned- Lack of distinguishation-my word
It's indisputable that Imperial never drew the number of sales that Caddy & Lincoln did, nor did it capture the public's attentio to nearly as great a degree.
I don't think it has anything to do with developing and sticking to 'a look of it's own', though. Caddy & Lincoln cars didn't really have a look either - they just held their body styles longer than Imperial. A '46, '53, '59, '63, & '70 Caddt don't really look anything alike, nor do a '49, '55, '59, '63, or '70 Lincoln.
I think the American car-buying public just doesn't like different or unusual cars, and that has always hurt Chrysler as a whole.
-Kle.
'69 Crown 4DHT
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