----- Original Message -----
Hi, all --
>>This is definitely a car
that could proudly carry the
>>Imperial name if D-C were so
inclined
It is unlikely
that D-C will apply the Imperial nameplate to a luxury appointed 300C
because the car would be in direct competition against D-C's luxury brand.
And, as much as we'd like to see it, the nameplate does not resonate
with American car buyers who are spending upwards of $45K (hypothetical base
price for Hemi-equipped '95 Imperial). It will take a marketing
mindset turnaround at corporate HQ before that happens.
When imports were out of the mainstream in
this country, the Big Three each needed a top-of-the-line nameplate as a
marketing tool more than as a source of profit. Now each of them owns
a luxury import brand and they have positioned their domestic brands
accordingly. That's why you don't see a Lincoln in the same class as a
Jaguar. Absent the marketing tool requirement and absent the profit,
it does not make business sense for D-C to revive the Imperial nameplate on
a domestic offering.
And
you won't see a European import with the familiar Imperial eagle logo
because it looks too much like now-discredited political symbols used
throughout their history.
My suggestion is to buy a base Hemi-eqiuppd 300C to a coachworks and
have it appointed. Novel idea, no?
-- David
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