Ross Roy was the name of the public relations and advertising firm that
handled Chrysler's account during the 40s, 50s and 60s.
> From: richard main <shelldrakelimited@EARTHLINK.NET>
> Reply-To: richard main <shelldrakelimited@EARTHLINK.NET>
> Date: Sun, 5 Dec 1999 09:34:44 -0800
> To: L-FORWARDLOOK@lists1.cac.psu.edu
> Subject: Re: [FWDLK] Ross Roy Data Book
>
> It's a confidential book of new car features and specifications for new-car
> salesmen that were prepared by Ross-Roy Corporation for Chrysler on each
> brand and year, e.g., '55 Plym, ''56 Plym. Very detailed, meticulous, and
> comprehensive. The 55-56 Plymouth ones were in little pocket-sized
> three-ring binders and update leaves were published periodically. The
> dealers were supposed to destroy the books at the end of the model year
> year. Very rare, each typically goes for $150+. I would like to find the
> one for the '60 Desoto. I have the ones for the '55 and '56 Plymouths.
>
> Richard
> twenty-two 55-56 Plymouths
> one '60 Desoto Adventurer
>
>
>
>> HI, What exactly is Ross Roy Data Book. Is it a dealer item or an
>> aftermarket book. Just courious. Jim
>> 57-8 Plymouths
>> 34 Dodge Trucks
>> 97 Ram 2500 ( Needed something to haul my Plymouths home)
>
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