I'm forwarding this from the Cadillac Mailing List.
Comparison between this and the almost-as-wussy
response Dave got shows that Nordstrom has developed a
formula of pat blowoff responses.
I am, however, fascinated that in this response the
Nordette did not even bother to tell the difference
between the crushed Cadillac commercial and the
motorcycle-dumped-on-the-freeway commercial.
Obviously neither community is of any concern to
Nordstrom.
--------- Forwarded Message ---------
>
> DATE: Thu, 11 Nov 1999 21:51:48
> From: Tom Bombaci <big_cadillac@yahoo.com>
> To: "Cml List Member" <Cml@libertysoftware.be>
>
> I just received this message!!
>
> ______________________________________
>
>
> > Dear Mr. Bombaci,
> >
> > Thank you for your feedback regarding our new
> > Make Room for Shoes ad campaign that is
> > helping launch NORDSTROMshoes.com, the
> > world's biggest shoe store.
> >
> > We sincerely regret that the ad with the
> > woman in the moving truck did not come
> > across to you in the humorous and
> > lighthearted way it was intended.
> >
> > Nordstrom.com took special care in making
> > this commercial. We worked with the highway
> > patrol to close the freeway to ensure
> > safety. Also, all vehicles in the commercial
> > were operated by trained actors, actresses or
> > stunt professionals. We hired additional
> > fire and police to monitor the filming as an
> > added precaution. At the end of the
> > commercial, we cleaned the freeway to make
> > sure no trace of debris remained.
> >
> > The campaign was designed for comic effect
> > rather than literal interpretation -- we
> > don't believe anyone would litter a freeway
> > with their belongings, or carelessly propel
> > things out of a moving vehicle. The extreme
> > example is just used to demonstrate the
> > irrational passion of shoe lovers in an
> > attention-getting manner.
> >
> > We do know many of our customers love shoes,
> > and the campaign provides some outrageous,
> > but fictitious examples of what women might
> > do to make room for more of them. We greatly
> > appreciate your feedback and will give
> > careful consideration to your thoughts as we
> > move ahead with Nordstrom.com and its
> > marketing efforts.
> >
> > Sincerely,
> > Lillian Greene
> > Personal Shopper
> > Nordstrom.com
> >
> > Message sent from:
> > Name: Mr. Thomas A Bombaci
> > Phone: 408 397-3175
> > Email: tom-bom@pacbell.net
> >
> > As a Cadillac owner, I am appalled at your
> > current advertisement that crushes a 1957
> > Cadillac to make room for shoes. I seriously
> > fail to find the humor in your advertisement.
> >
> > Until this ad is no longer running on
> > television, I, my family and all of
> > my friends will boycott your establishment.
>
> =====
> Thanks..
>
> Tom Bombaci
> 1975 Eldorado Conv. "Big Cad"
> 1968 Coupe Deville. "Vomit Comet"
> http://members.tripod.com/~bombaci
> __________________________________________________
> Do You Yahoo!?
> Bid and sell for free at http://auctions.yahoo.com
>
>
---------------------------------------------------------------------
> This message has been dispatched by the Cadillac
> Mailing List
>
>
> To unsubscribe, send a message to
> CMLSubscriptions@LibertySoftware.be
> containing an empty subject and a body UNSUBSCRIBE
> CML
>
>
> Rik Gruwez
> Cadillac Mailing List Administrator
> Gruwez@LibertySoftware.be
> "There's no substitute for cubes"
>
---------------------------------------------------------------------
>
>
--------- End Forwarded Message ---------
__________________________________________________
Do You Yahoo!?
Talk to your friends online with Yahoo! Messenger.
http://messenger.yahoo.com
|
|
Back to the Home of the Forward Look Network