[FWDLK] Fwd: Re: [FWDLK] Whither Chrysler

[eastern sierra Adj Services <esierraadj@xxxxxxxxx>]

Deadler's root, fatal-flaw, in buying Chrysler, was its Failure, to
....recognize, and appreciate the IMPORTANCE of ENTRY-LEVEL  cars,
(read: Plymouth) and establishing Brand-Loyalty IN a marque/brand. Get
the customers into your dealership, at a YOUNG age, and he will keep-on
entering your dealerships, as he continues, to mature.

Deadler is a TOP-feeder, and always assumes that its affluent buyers
will FIND them.

PLY: entry/family/economy/utility

DOD: performance/upscale

CHRY: Luxury

Any questions, DEADLER??????????

Neil Vedder


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• From: Tom Stroup <tstroup@xxxxxxxx>
• Date: Wed, 21 Feb 2007 12:57:22 -0500

Thanks for sharing, Wayne.

That makes the most accurate assessment I have seen.

 

Tom

 

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From: Forward Look Mopar Discussion List on behalf of Wayne Graefen
Sent: Wed 2/21/2007 10:38 AM
To: L-FORWARDLOOK@xxxxxxxxxxxxx
Subject: [FWDLK] Whither Chrysler

http://online.wsj.com/article_email/SB117203033453014589-lMyQjAxMDE3NzIyMTAyMzEwWj.html

 

Excellent Wall Street Journal article on what is happening with DCX and the industry.

 

Wayne

 

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