Re: [FWDLK] Whither Chrysler

[Ron Waters <ronbo97@xxxxxxxxxxx>]

It seemed that they were on the right track, having interesting cars at
every level. They also had hi-performance vehicles to draw folks into the
showroom. The entry level car was the Neon, followed by the PT Cruiser.

Ron

----- Original Message ----- 
From: "eastern sierra Adj Services" <esierraadj@xxxxxxxxx>
To: <L-FORWARDLOOK@xxxxxxxxxxxxx>
Sent: Wednesday, February 21, 2007 10:05 PM
Subject: [FWDLK] Fwd: Re: [FWDLK] Whither Chrysler


> Deadler's root, fatal-flaw, in buying Chrysler, was its Failure, to
> ....recognize, and appreciate the IMPORTANCE of ENTRY-LEVEL  cars,
> (read: Plymouth) and establishing Brand-Loyalty IN a marque/brand. Get
> the customers into your dealership, at a YOUNG age, and he will keep-on
> entering your dealerships, as he continues, to mature.
>
> Deadler is a TOP-feeder, and always assumes that its affluent buyers
> will FIND them.
>
> PLY: entry/family/economy/utility
>
> DOD: performance/upscale
>
> CHRY: Luxury
>
> Any questions, DEADLER??????????
>
> Neil Vedder
>
>
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