Re: Why go halfway? (was RE: IML: An old question - reviving the Imperial)

["jsadowski" <jsadowski@xxxxxxx>]

If a new Imperial were produced, it should be placed above the 300 & in the 
price range of the cars it would compete against, namely Cadillac & Lincoln. 
As for diluting the 300, take a look at the magnum & you will see a strong 
resemblance to the 300.
John
----- Original Message ----- 
From: "David Whitney" <david.whitney@xxxxxxxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Wednesday, March 02, 2005 7:25 PM
Subject: Why go halfway? (was RE: IML: An old question - reviving the 
Imperial)


>                      JosephStil@xxxxxxx
>                      Sent by:                        To: 
> mailing-list@xxxxxxxxxxxxxxxx
>                      mailing-list-owner@imper        cc:
>                      ialclub.com                     Subject:  RE: IML: An 
> old question - reviving the Imperial
>
>
>                      03/02/2005 06:22 AM
>                      Please respond to
>                      mailing-list
>
>
>
>
>
>
>
>
>
> Mornin' all:
>
> Isn't DC the company that builds the Maybach?
>
>
> Dammit, Joe, you stole my idea!
>
> I had a lengthy conversation today with another Imperialist about this
> topic.
>
> >
> 2.  Make the Imperial distinct from the 300, as it should be.  It's the
> gentleman's town car vs. the gentleman's sports car.  A gussied up 300 
> with
> a waterfall grille would not fulfill the requirement for luxury that we
> expect from anything bearing the Imperial name.  Also, why sully the 
> highly
> successful 300 brand by declaring it Chrysler's second best car?
>
> > 6.  Avoid cannibalizing market share from Mercedes products in the 
> > $40-100k
> range.
>
> I realize that price point is out of reach for nearly all list members,
> myself included.  That's not the point.  We are discussing whether DC 
> could
> or should produce a product that can proudly carry the Imperial brand into
> the 21st century.
>
> Retro styling seems to be the order of the day.  How about bringing back
> the stainless steel roof?  Two-tone paint?  Wide whitewalls?  Rear wheel
> drive -- okay, updated for modern technology, how about all wheel drive as
> a compromise?  Dare I say it, the flight sweep deck lid?  DC could really
> have some fun with it if they let themselves.  Look at the PT Cruiser.
>
> -- David
>
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