Re: IML: A new Imperial

["jsadowski" <jsadowski@xxxxxxx>]

This sounds very much like the conversations in the IOCI back in the mid to 
late 80's when the speculation was running high as to weather a then new 
Imperial would be built. Many thought is was supposed to be a coupe along 
the lines of the 80's Imperials. Many doubted an Imperial would return at 
all. Here we are 12-15 years later & already many are considering these to 
be "real" Imperials.
John
----- Original Message ----- 
From: <DAWIWH@xxxxxxx>
To: <mailing-list@xxxxxxxxxxxxxxxx>
Sent: Wednesday, March 02, 2005 11:50 AM
Subject: Re: IML: A new Imperial


> Hi friends,
>
> Like the rest of you I have often wondered when/if we would ever see the
> Imperial name again.  There is a part of me that agrees with Chris, in 
> that  I
> don't want to see Chrysler try and bring it back in fear that they will 
> do the
> Imperial name an injustice.  Back when most of our  beloveds rolled off 
> the
> assembly line the company was being run by car  people, not bean counters.
> There once was a belief that if you built the  best product success would 
> follow.
> Car companies were run by car  people.  Now it's ALL about profit, that's 
> why
> Thomas Edison would not  recognize GE if he walked into the office today.
> I'm afraid with today's  business philosophy we would be disappointed in
> anything produced under the  Imperial name.
> I do appreciate anything retro the auto companies are doing, and think 
> this
> new Chrysler 300 is a handsome car.
> It would have been interesting had the new 300 been designed with a more
> plush interior, having real wood trim instead of plastic designed to look 
> like
> tortoise shell, some real chrome on the exterior, and bearing the name
> Imperial. They would have needed to put a retro Imperial front and rear on 
> the car.
> There would still have been plenty of room for a 300 in their  model line 
> up,
> perhaps even more of a performance car leaving the luxury part of  their
> market for Imperial.  I'm sure all these changes could have  raised the 
> price
> $10,000 but Chrysler would then have had a flagship car to  once again 
> compete with
> Cadillac and Lincoln.  They could have brought  back some creature 
> comforts
> like automatic dimming headlights, which I  understand Jeep will be 
> offering.
> It's fun to think about, but no matter what I'm sure a new Imperial would
> not meet our standards.  These wonderful old cars have a soul that I don't
> think we would sense in a new car.  For the majority of us I think classic 
> cars
> are our connection to a simpler time.  A past horizon that is gone,  gone
> forever.  Perhaps attempts to copy this would  be to tamper with something 
> special.
>
> Regards,
>
> David Whitfield
> _dawiwh@xxxxxxxx (mailto:dawiwh@xxxxxxx)




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