Even more 80's Imperial thoughts(kind of long)
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Even more 80's Imperial thoughts(kind of long)



Clay,

Your point about realizing just how far Chrysler had sunk by then, and also 
what a leap of faith would have been required to put out that much money for 
their best car was a good one, and one that I made a couple of weeks ago in 
another thread.

As far as the comparison between the Imperial and the K-car, I can only say 
that the K-car was a success (in fact it and the soon to come mini-van saved 
the company) while the Imperial was not.

Paul

In a message dated 2/6/2004 5:29:28 PM Eastern Standard Time, 
imperialman@xxxxxxxxxxxx writes:

> I just finished reading  cover to cover the June 1981 Motor Trend magazine. 
>     Though no Imperial specific articles, the letters to the editors section 
>did mention Imperial.
>  
>  The June issue had the  MT editors  taking a lot of heat about their 
>selection for the Motor Trend car of the year,  the Plymouth-Dodge  K-car   .
>  
> One  irate reader wrote in part
>       " You(also) gave the Imperial,  obviously more luxurious than any other 
>car tested a rating of 6 in comfort and 5 in ride and drive, while the Reliant 
>turned in the highest rating
> in both categories.
> I fail to see how the Reliant could score better than the Imperial, C#$lass 
>and G%nada in ANY of the luxury categories.
>  
>    The short answer from the MT editor was " We don't feel that comfort and 
>ride & drive are necessarily synonymous with 
>    "luxury" 
>   
>   Now what kind of answer is that ?
>  
>    I don't think anyone on this list would argue that an 81 Imperial's  ride 
>is  better than any K- car and I sure don't want to start a K-car discussion  
>so I am offering up this letter because it mentions Imperial and  I think it 
>shows how political Motor Trends car of the year (was)is.
>  
>  Something that also impressed  me after reading this  1981 Motor Trend was 
>how far Chrysler really had sunk. 
> What a leap of faith it must have taken someone to even 
> consider laying out 18K  to buy an Imperial
>              
>               Clay Smith
>                   67 Crown Coupe
>                  60 Custom
>                           
>      
>                           
>                                                    
>  



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