Even more 80's Imperial thoughts(kind of long)
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Even more 80's Imperial thoughts(kind of long)



I just finished reading  cover to cover the June 1981 Motor Trend magazine.
    Though no Imperial specific articles, the letters to the editors section did mention Imperial.
 
 The June issue had the  MT editors  taking a lot of heat about their selection for the Motor Trend car of the year,  the Plymouth-Dodge  K-car   .
 
One  irate reader wrote in part
      " You(also) gave the Imperial,  obviously more luxurious than any other car tested a rating of 6 in comfort and 5 in ride and drive, while the Reliant turned in the highest rating
in both categories.
I fail to see how the Reliant could score better than the Imperial, C#$lass and G%nada in ANY of the luxury categories.
 
   The short answer from the MT editor was " We don't feel that comfort and ride & drive are necessarily synonymous with 
   "luxury" 
  
  Now what kind of answer is that ?
 
   I don't think anyone on this list would argue that an 81 Imperial's  ride is  better than any K- car and I sure don't want to start a K-car discussion  so I am offering up this letter because it mentions Imperial and  I think it shows how political Motor Trends car of the year (was)is.
 
 Something that also impressed  me after reading this  1981 Motor Trend was how far Chrysler really had sunk.
What a leap of faith it must have taken someone to even consider laying out 18K  to buy an Imperial
             
              Clay Smith
                  67 Crown Coupe
                 60 Custom
                         
     
                         
                                                  
 


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